About Flatwhyte

Flatwhyte is dedicated to empowering individuals to embrace their authentic selves, free from the weight of others’ judgments and expectations. Our brand offers a curated collection of high-quality basics designed to seamlessly integrate with your current wardrobe and serve as versatile year-round staples.

Launched in Aug 2024, Flatwhyte stands out for its commitment to minimalist design and functional fashion. Our collections are crafted with the intention of offering timeless, seasonless pieces that can transition effortlessly from activewear to everyday wear. Each release is thoughtfully designed to provide both style and utility, allowing you to build a cohesive and interchangeable wardrobe.

In our latest release, we are excited to introduce our new signature fabric. Flatwhyte aims to release products in limited, exclusive drops, we aim to minimize fabric wastage and align with our commitment to sustainability. Additionally, all our packaging is 100% compostable, reflecting our dedication to being a forward-thinking, environmentally-conscious brand

Meet Sonali, Our Founder

Hi, I’m Sonali Ahuja, the founder of FlatWhyte. I’m an electronics engineer, data enthusiast, and coffee lover based in Toronto, . But above all, I’m a mom to a lively 5-year-old who keeps me on my toes (and occasionally spills my coffee). Speaking of coffee, my go-to is a Flat White—and that’s where the name FlatWhyte comes from: simple, comforting, and absolutely perfect—just like the basics we create.

I’m here on a mission. My casual morning obsession with coffee evolved into a passion for sustainable fashion. Let me paint the problem for you: every wardrobe needs basics, but most of the essentials are made from harmful materials and wear out quickly. Did you know the average North American wears a white t-shirt 52 times a year, yet many of these tees fall apart after just a few washes?

That’s where FlatWhyte comes in. Our goal is to provide sustainable, stylish basics that are built to last—and most importantly, they’re affordable. We believe that your everyday essentials can be eco-friendly, durable, and easy on your wallet.